EDITORIAL AUGUST - OCTOBER 2009 - RAY GOLDBERG
Professor Ray Goldberg who invented the term ‘agribusiness’ along with colleague John Davis is the George M. Moffet Professor of Agriculture and Business Emeritus at Harvard Business School. 


His Biography is impressive and I wonder how many people in life we can meet like him.
Talking about the global food system on a recent interview given to Cargill, he sais:
‘The food system, despite the moves from rural to urban populations, is still dominant economic force in all societies. 50% of the income of the world is used to buy food. 50% of economic assets are part of the food system. Close to 40% of the workforce of the world is involved in the food system. So, it’s a critical part of the world’s total economy’.
Asked about agribusiness, he was more optimistic of this industry than any other global ones.
‘I am. I think the leadership in our industry – because of the volatility of it, the weather and crop cycles – is more inclined to think longer term’.
Harvard Professor Ray Goldberg inclines more towards solutions companies than commodities enterprises.
‘I think the crisis has forced people to rethink how they relate to each other short and long term. The strategy of creating a solutions company and a win-win mentality is taking place throughout the food system’.
You can find more about Harvard Professor Ray Goldberg on http://drfd.hbs.edu/fit/public/facultyInfo.do;jsessionid=JGfCBKdcpFJzCbJPCNxC14zClJwYvjYDQGVBpQhhTYW2CsRvTZZp!440042848!148558467?facInfo=bio&facEmId=rgoldberg%40hbs.edu
Dana Bucur
http://www.agrimanagement.ro
Posted: 1 August 2009 under Editorial.
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